Nigerian Automated Money Generator Revealed!



Discover From The Comfort Of Wherever You Are In Nigeria, How To Make At Least N2,000 Cash Daily In NIGERIA On An Auto-Pilot, Money Blue-Print System , EVEN IF YOU ARE A TOTAL NEWCOMER On Internet!

….. a secret system that guarantees money in your bank account every day when fully implemented.

If all doors of making constant cash from the internet seem closed, then here is rare opportunity for you to own your brand new internet personal cash machine that will turn all banks around you into your own money pumping ATM that keeps posting money into your lazy bank account non-stop, even when you are sleeping sounding at night.

Do you want to make lots of money and get your money in your bank account without any delay but don’t know what to do, or how to do it?
 Is poverty about taking stronghold of you?
 Do you want to become an instant managing director, chief executive officer (MD/CEO) even though you current bank account balance is red?
 Are you sick and tired of the peanuts you received at your place of working every month end?
 Do you wish to own a part time solid internet business and prosper in life?

Whoever you are, whatever you want, wherever you may be in Nigeria, if you have an email address, a Nigerian bank account (where your money will be banked) and the ability to write 1,2,3 and A,B,C then congratulations!

Why? Because I’m about to throw open upon the entire Nigeria, an earth-shaking explosive red-hot secret that will turn your bank account into a faulty ATM machine that is spitting out cash without control!

I am a renowned INTERNET MARKETING EXPERT who makes more than N100,000 regularly in online forums from the comfort of my bedroom. I have a tested, 100% proven, real cash spinning, simple to execute online money making opportunity created specially for you. It is amazing revelation that I think you must know today, most especially if you have been looking for a simple internet business that you can start immediately and begin to make money as quickly as possible.

Long ago, I was just like you, trying my hand on virtually any money making methods, burning fuel on my generator, doing internet night vigil - yet, having nothing to show for it. BUT NOW!

And today, I have a testimony to share with you, a testimony of how I used some dead simple tactics to generate N5,000 plus daily between Monday and Friday (5 working days) with proofs of payments to show for it tactics that a 15 years old child can implement in few hours and begin to rake in cash on a fast cash system that guarantees regular income.

WHAT IS AUTOMATED MONEY GENERATOR?
Now, because it is my desire to teach you what I actually did to generate N5,000 daily, I have a challenge that anybody who lays his/her hand on this tool will begin to earn real cash almost immediately.

What you are about to learn is more or less a shortcut to earning your first few thousands of naira online without spending any bulk money out of your pocket. Should I repeat it? Yes! WITHOUT SPENDING ANY BULK MONEY OUT OF YOUR POCKET! Now, what is most amazing is that you do not need N100,000, N50,000, N20,000, N10,000 or even N15,000 to activate this system… and yet you can start pulling in CASH

AUTOMATICALLY within just a few weeks from today guaranteed! If you do this business right, within few days, total strangers will be sending you money for your ideas, even if you think your ideas are worthless! And guarantee that in a few weeks from today, you should begin to receive raw cash into your bank account if you implement fully what the AUTOMATED MONEY GENERATOR is all about. That is guarantee from me and takes it to the bank!

ARE YOU SET?
I am searching for ONLY 30 people that I can take by the hand, teach them everything they need to know about this 24 hours cash generating system so that at the end, they will be empowered to start generating a life time unlimited multiple streams of income as I have been doing for years. And then, hand them a bright future where their financial struggles will be terminated permanently.

MY RED HOT IRON MONEY BACK GUARANTEE.
If you implement what I will teach you in the package and do not earn at least N65,000 in 90 days, then do not worry. Your money will be refunded to you plus an additional 25% on your money, while you still keep the package. You are so lucky today because, this same Package that was sold for N10,000 last time and people were rushing it, is now going for a promo price of N2,000 - just for the next three (3) days only!

YOU MAY ASK WHY IT IS SO CHEAP.
I want you to begin to live happily without the pains of making it like I felt when I started my journey to success. But it is all left to you to decide because the price will soon go back to its original price of  N10,000. No doubt about That. If you are really ready to jump-start yourself into a brand new world, a world where you receive money in your bank account even when sleeping, watching movies or visiting friends and families, you would rush to book a copy of this package.

THIS IS WHAT YOU WILL LEARN IN THE MANAUL.
 What online forums really areMoney BluePrint really is
 Why I chose to use automated Money Generator?
 The high potential 3 secret step system that I used to achieve tremendous financial results in just five days (N65,000 in 5 days is not a joke. Bankers don’t earn this money in a month)
 The practical steps I took to earning my first N65,000 online in just five working days.
 How to launch yourself fully into this fortune
 What you should do first when you get started.
For all these and many more, I have decided to give away at a discounted price of N2.000 only as against the recommended price of N10,000.

GRAB YOUR COPY NOW while the offer last.

 HOW TO ORDER

STEP 1:
PAY THE SUM OF N2,000 INTO OUR BANK ACCOUNT BELOW

ACCOUNT NAME- Matthias Ajose
BANK NAME : GUARANTY TRUST BANK (GTBank)
ACCT NUMBER: 0015878071

N.B. YOU CAN PAY IN  ANY BRANCH NATIONWIDE.


STEP 2- NOTIFY US OF YOUR PAYMENT BY SMS TO THE FOLLOWING HOTLINE: 07058054049

( Type: Payment For Automated Money Blueprint, INCLUDING YOUR NAME,TELLER NUMBER, AMOUNT PAID& DATE,YOUR LOCATION AND EMAIL ADDRESS

STEP 3- After your payment has been confirmed, your package will be sent to your email address within 24hour, So, please make sure your email is correct

YOU ARE COVERED BY 30-DAY  MONEY BACK GUARANTEE, YOU HAVE NOTHING TO LOOSE.

I WISH YOU THE BEST IN YOUR FINANCIAL FREEDOM.

SEE YOU AT THE TOP



How To Get Your Blog Indexed Quickly

If you want your blog to be indexed quicker in the search engines and provide a steady stream of organic traffic, try this powerful idea.

RSS Directories hold millions of links to websites and blogs and are some of the most visited websites on the internet. By adding your blog’s RSS feed to the RSS Directories, every future blog post you add to your blog, will automatically be added to the RSS Directory. And that means it could potentially be seen by thousands of visitors and your blog will receive a powerful backlink from the RSS Directory.

You only have to add your blog’s RSS feed to the RSS directory once and everything is set up to work automatically.

You can submit your blog feeds manually.

One of the best RSS Directories for rankings is: feedagg.com/

Every time you add a blog post to your blog, the RSS directory FeedAgg will be automatically updated and provide your blog with a powerful backlink which helps rank your site and gets your blog indexed very quickly.

You can add your blog’s RSS feed to these other RSS Directories:
www.feedage.com
www.rssmountain.com
www.myrss365.com
www.postrank.com
www.weblogalot.com

Powerful tip: You can also add all your blog category RSS feeds to the RSS Directories.

However, don’t add all these RSS feeds in one day, otherwise Google may think you are trying to ‘spam’ the search engines. Just submit your main blog feed to all the RSS Directories on one day, then a day later add one of your category feeds, then a day later, another category feed, etc.

Remember you only have to submit your feeds once and from then on, everything is automatic.

The good thing about the RSS Directories is that you can add your feeds from your Twitter account, Facebook, Ezinearticles and numerous other sites. That way you are building a huge network all linking back to your blog.

Google and other search engines will rank your blog higher in the search pages when someone searches for your chosen keywords. That way you will receive more organic and natural traffic and the more traffic you get the more chance you have of building relationships and making more sales.

Try it. It does make a difference.

To learn more about Search Engine Optimization, please read through our previous posts or through the related posts listed further below. You should also subscribe with your email address, RSS, follow me on Twitter, become my friend on Facebook, become my friend on Linkedin and become my fan at facebook so as to get more effective posts delivered to you as soon as they are made available here.

Also, we love reasonable comments. Feel free to share your comments on what you have gained from this post, what you would do with this post or any further explanation you need. You can do this using the comment boxes provided below. Also, feel free to share this post so that more people can have access to the effective information contained in it. This you can do by using the sharing tools available on this blog. They would be glad you gave them this information.

Regards

Matthias

Blogging Tips

If you own a blogger/blogspot blog, you can easily change the address of your blog from the free/default blogspot address to a custom domain name which can be a .com .net, org, .com.ng etc. This would help you make your blog URL look professional. Instead of your blog caring an address like http://www.dailykash.blogspot.com/, you can easily change it yourself to make it look like www.dailykash.com ( provided the name is still available).

Note: After changing it to .com , if anyone still visit the old .blogspot address, the person will be automatically redirected to your new .com address. Your blog readers will not be left behind. In addition to this, search engine traffic will be directed to your custom domain. With that, you won’t loose search engine rankings.

Why Do You Need a Custom Domain Name?

1.http://www.dailykash.com sounds and looks better than http://www.dailykash.blogspot.com/
2. Having your own custom domain adds professionalism to your blog
3. It encourages you to be committed to your blog because you have invested money in it.
4. If you leave blogger, you can point the domain name to another host while you still keep your traffic stats, Alexa ranks etc.

Why Do You Need the Complete Guide on how to change your blogspot URL to a Custom Domain Name?

To change your blogspot URL to a custom domain easily, you would need the know-hows of how to do it. I charge people N 3, 000 to help those who does not have the know how. I help them change their blogspot URL to a custom domain name and I get paid for it. If you don’t know how to change your blogspot URL/address to a custom domain name, you can either ask me to do it for you with N 3, 000 or you do it yourself by following the information further below.

To change the blogspot URL to a custom domain name yourself, you need a complete guide that would put you through, step by step. The complete guide is easy to follow. You don’t need a technical skill to make use of the guide. What you need is understanding, once you understand the contents of the guide, you will do this yourself successfully. The complete guide is easy to follow.

Also, with the complete guide, you can start your own business of helping people change their blogspot URL to a custom domain name. You will charge them N 3, 000 and use the information in the complete guide to help them change theirs.

How can You get the Complete Guide

The Complete Guide on How to Change Blogspot URL to a Custom Domain Name is very easy for you to get. It costs just N1, 500. This would give you full access to the complete guide which you can use to easily change your blogspot address to a custom domain name instead of paying me N 3, 000 to help you do it. It would also give you full knowledge on how you can help others change their blogspot address to a custom domain name and charge them N 3, 000 for it.

How Do You Get Started the Complte Guide?

Make payment of N 1, 500 into:

Account Name: Matthias Ajose
Account Number: 0015878071
Account Name: Guaranty Trust Bank

After payment, text “blogspot to dot com manual”, your email address, your phone number and payment details to 07058054049

Once I confirm your payment, I will send you an email containing the blogspot to dot com manual IMMEDIATELY.

Act on this information as soon as possible before someone else starts raking in more money than you do.

Kind Regards

Matthias Ajose
07058054049

How A Lagos-Based Woman Overcame Poverty

LAGOS BASED WOMAN EARNS $5,000 (ABOUT N600,000) PER MONTH WORKING ONLINE FROM HOME FOR GOOGLE LEGALLY!!

This is a true story. Please read below........ Gloria Agwu from Lagos never thought that she would, until curiosity got the best of her and she filled out a simple online form. Before she knew it, she discovered her secret to beating poverty, and being able to provide for her family while at home with her three children. I read Gloria's blog last month and decided to feature her story in our local job report. In our phone interview she told me her amazing story.  "I basically make about $4,000-$5,000 a month online. It's enough to comfortably replace my old jobs income, especially considering I only work about 10-13 hours a week from home".

Working online has been a financial windfall for Gloria, who struggled for months to find a decent job but kept hitting dead ends. "I lost my job shortly after the recession hit, I needed reliable income, I was not interested in the "get rich quick" scams you see all over the internet. Those are all pyramid scams or stuff where you have to sell to your friends and family. I just needed a legitimate way to earn a living for me and my family. 

The best part of working online is that I am always home with the kids, I save a lot of money."

"I basically make $4,000-$5,000 a month online from Google."
-Gloria Agwu

I asked her about how she started her remarkable journey. "It was pretty easy, I filled out a short form and got immediate access to the Automated Wealth Package. I got the Kit and within a month I was making over $4,000 a month. Its really simple, I am not a computer whiz, but I can use the internet. I fill forms and surf sites, I don't even have to sell anything and nobody has to buy anything."

Online giant Google, worth over 100 billion dollars is the most used search engine and internet market place. Google is the #1 internet site in the world, over 50 percent of all internet traffic flows through them everyday. Using Google and the other search engines to make money online has been a eye-opener for Gloria. 

There are plenty of scams on the internet claiming you can make $50,000 a month, but that is exactly what they are scams. From my conversation with Gloria, "I am making a good salary from home, which is amazing, under a year ago I was jobless in a horrible economy. I thank God every day that I filled out that form."

Quickly, Gloria Ochonogor was able to use the simple Automated Wealth Package to make it out of poverty.

Gloria had never shared her story before, and with her permission, we made it public. Many Nigerians are already making lots of cash from this new online system which is 100% legal. 

You too can be like Gloria by getting the same package she purchased that gave her financial freedom by following the step below:

CLICK HERE to start your journey to the wealth of FINANCIAL ABUNDANCE

HOW TO MAKE LEGITIMATE INCOME ONLINE HERE IN NIGERIA

The Internet has made it possible for us to leverage the opportunities it provides to make legitimate money doing business. We all are aware that it is possible to make money on the Internet in a fraudulent way, so it is possible to start an online business and make legitimate money, which is where my concern is.

It is also good that we start to create jobs and businesses for one self and not wait to be employed because to be sincere there are no jobs that can give you satisfaction and freedom like when you are doing ‘your own thing’. Here, am going to show you businesses you can start today on the internet and make money, even if you have a paid job you can still work part time and combine it with your job without stress. Let us first look at the advantages of doing business on the Internet.

Bill Gates ones said, “In some years to come, all businesses shall be on the net, you are either on the Internet or you are out of business”, this has started to happen in the developed parts of the world, even Nigeria as we can see now, the use of internet has improved tremendously over the last 5 years, your business has better advantage being on the net.

Some of the Advantages of doing business on the Internet.

1.It requires little or no start up capital: you can actually start an online business with little capital because this kind of business does not necessarily require an office or business premises, equipment, or things that make up your ordinary brick-and-mortar business (i.e. ordinary business), you just need internet access and about an hour or two, even from your bedroom, office, hotel room, cyber café etc.you can do business.

2.Anybody can do business on the Internet; I mean anybody can do it if you know what to do and how to do it, you must not be a computer guru, or a programmer, or web designer before you start doing business on the Internet. No special qualification is required, as long as you can read, type and move the mouse, you are already in the business.

3.It is a kind of business that gives you freedom, you can work anytime you want, at any place, and you can actually determine your income. You don’t need to work 9 to 5,you can work part time or full time, which means you can combine it with your normal job and make multiple streams of income that will make you financially free.

4.You can start this business with what you like to do, that is your passion. You don’t necessarily need a business plan. You can make money on the Internet with what you know, just anything can be business on the Internet you name it. Someone will always pay you for what you know. Simply put: do what you love and the money will follow.

5.The Internet gives you a wide reach to unlimited market. Your customers are unlimited and from different parts of the world. You can actually imagine the number of customers (targeted customers) you will have through the Internet. Think of how many people that is online now from different parts of the world, that is the limit of your reach.

6.This kind of business goes on automatically, that means you don’t have to be present all day to monitor the business. The business makes you money even when you are sleeping, yes! when you are sleeping or on vacation.

7.You have unlimited opportunities doing business on the Internet. You can also incorporate your offline business (normal business) that is if you have a business running now and establish a web presence for it and that gives you an edge.

8.There are little or no risks involved in this kind of business if you know what to do and how to do it. I must not fail to add here that like every business you need to be shrewd, focused and dedicated too.

There are other advantages, which can be derived from these main ones I have shown you here, of which many of us are aware.

Let us see the businesses you can start on the Internet now and make money.

Business as we know requires you to provide good services, ideas, products that the people are in need of. You can create your own product or leverage from the product of others. Some of the businesses you can do on the Internet here in Nigeria or anywhere with or without your own website using little or no start up capital are:

YAHOO AND GOOGLE AD WORD AND AD SENSE.

We all know what yahoo and google are, they are the biggest, most common and widely used search engines on the Internet today. We all use it to send mails, look for information, products and services on the internet, you can actually make money advertising your own product or help other people advertise there product on yahoo and google while you get paid for it. This exposes your product to unlimited number of people that use these search engines. This is one of the easiest ways to make money on the Internet. 

There are two ways you can do that using the Ad words and Ad sense. If you have ever searched for anything on the internet using yahoo or google you must have seen ad words and ad sense being used, they are those little adverts you see on the right hand side of the result of what you are searching, they are similar to what you are searching for, you can also see them in some personal sites, they are the ad word and ad sense am telling you about, you make money through them if you know what to do and how to do them. It is very simple to set up:

1.look for products, services, ideas you can sale online; it can be your own product or other people’s product. You can go to www.clickbank.com and click on earn commissions and see the array of products with commissions you can choose from. You can also use www.vstore.com and many other sites.

2.Sign up for free as a reseller.

3. Use yahoo and google to advertise the product you got from 1.above to the targeted and unlimited buyers that need the product.

4.Set up a medium from which you can collect your payment online, you can get paid by cheque, or through your normal bank account, account or collect your money through merchants here in Nigeria. At the end of every month you will be amazed at how much you have been able to make by people just clicking on your advert or even buying your product. It is as simply as that.

YOU CAN MAKE MONEY WRITING ARTICLES FOR WEBMASTERS AND WEBDEVELOPERS.

Writing articles that website developers use can make you money on the Internet, you get paid when you write as a freelancer or a ghoshwriter, you will be needed to write about 300-600 words or more than as the case may be. Webmasters need articles because they don’t have time to write them so they look for people that will write articles that are highly optimized in search engines, and they will pay them. It is one way to make money on the net. You have freedom to choose the niche or topic of your choice you can write well in. you can even write a whole book for people and get paid for it, You can get writing jobs at www.freelancewriting.com, www.articlemarketer.com and other sites.

YOU CAN CREATE YOUR OWN INFORMATION PRODUCT AND MAKE MONEY WITH IT

I told you earlier that you could make money from just ANYTHING you know and get paid for it; you can also leverage from what other people know and make money from it. You have unlimited opportunity to make money through your information products because everybody that comes to the internet is looking for some information so you can be the solution of what they are searching for, you know what I mean! These products can be in the form of e-books, newsletters, reports, how-to-do articles etc. Digital products as they are called, sell like hot cake on the Internet so this business puts money in your bank account at any point in time. You have no limit to the amount you can make on one information product because Information rules the world!

There are many other legitimate businesses you can do online and make money, you just need to start from somewhere and you will be amazed that you are now exposed to other online businesses, but basically this is a good way to start making money while you even browse and do your normal stuffs on the net at your pass time, and don’t just waste your time like that. You have nothing to lose!

How to start online business

Starting a successful online business has to do with your ability to discover what people want, their problems, and proffer solution to them. I want to use this space and time to enlighten you about some known facts which successful netpreneurs use which is hard to reveal, first of all you have to understand the reason why people come to the net, majority of people that browse the net are not looking for some stuffs to buy rather they are looking for a solution to their problem, they will pay anything to anyone that has the answer to their problem. like I have explained in my previous write ups here, you can make money online with what you know, or leverage from people that know,hey!let me quickly show you how best to start your online business.

Start with keyword research

Whatever type of online business you want to do, you need a thorough research about it, keyword is simply what people search for on the net, the words people type in search of in search engines like google and yahoo, these are words which are highly optimized by search engines, and they help you to discover the following

1. Helps you estimate and drive unlimited traffic to your website

2. Helps you know how many people are doing that kind of business on the net

3. How many sites have been developed on that particular keyword

4. How many people (customers or prospects) that are looking for your service, product.

5. How much you can pay to advertise your service to the world using the search engines and a lot more which you can determined through keyword research.

To sum it up keyword research shows you the POPULARITY, PRICE, AND COMPETITION (PPC) of the business you want to do on the net.

How to determine PPC

Several tools are available which can be used to determine this,the common ones are seen in yahoo and google sites. Let us use the one of yahoo, go to www.searchmarketing.yahoo.com/rc/srch/

Click on keyword selector tool, type in any word you like e.g. gardening and click ok, you will be amazed at what you find out. What you have on your left is the number of times people searched for that keyword last month, and other words related to your keyword. this shows you the popularity of the keyword, more specialized analysis is required to determine the competition and how profitable that keyword is in the chosen niche, like the R/S ratio of the keyword where R is the result and S is the search, this is vital in knowing and choosing your online business.

THE SECRET OF SELLING ON THE INTERNET

The art of selling whether on the internet or offline is as old as man, it is a way of life, and there has always been a way of exchanging goods and services for monetary benefits. Selling on the internet is an art that should be mastered in order for one to excel in it; a lot of materials, CDs and e books are on the internet which teach on how to make sells, what am sharing with you here is a proven method that I use in making sells on the internet which most netpreneurs won’t teach you.

Selling is a stage in marketing in which your goods or services are being offered to customers in exchange of money, it should be a relationship rather than ordinary sales.

There are two different ways in which prospective customers can see your product, there is one in which you have to send messages, adverts and even look for your prospects on the net, this is called the out bound marketing, here you are trying to let people know what you are offering them, most times they are not really in need of your product.

The other method is the inbound marketing where your customers will have to beg you with there money to have your product, I know you are thinking now how can a customer beg for a product? yes!it happens with marketing gurus who have mastered the art, Actually the first time I heard that people can beg you for online products I felt the same way you are feeling now until I saw it been demonstrated by my mentor,

I also have had the opportunity of prospects calling me to have my product. Which of the two methods do you prefer? I know you will surely want a situation where people will call to have your product and not you looking out for them. The secret about it is simple, chose a profitable niche and presell your customers.

Finding a profitable niche

This involves selecting the area you intend to go into, you must find your prospects ever before creating your product or service. This is the most important thing to do, here you make use of the search engines like yahoo and google to know how profitable your area of interest is, I have dealt extensively on this topic in my previous article about online business,you can check that out.

Presell your customers

After you must have chosen a niche and packaged your product, please don’t ask your prospects to buy at this time rather you need to presell your product to them first, preselling involves giving your prospects FREE information about your product, you have to make them understand what they stand to get from using your product i.e. the benefits in your product.This should be clearly written and outlined in an article. Everything about your product should be fully explained, this is aimed at building up the confidence of your prospect, the article or e book should answer the following questions on the customers mind.

Tips On How to Make Money With Facebook Traffic and Facebook Itself

Social networking is at its peak.

Facebook is the talk of the town. Young and old all share their passion with each other by linking in an online social community like Facebook. Some people are interested to use this online social community as a network while for some it’s the best platform to make money online. You may be surprised to know that people can earn money through Facebook and want to know how they do it.

Well, the answer to this question is not complicated at all; people just tap into Facebook communities where they turn their friends into potential customers of their product. Here is the method which can help you to earn money online with Facebook.

• Create a community

The first step is to search the right community which shows interest in your product or service. Once you have successfully tracked your market’s potential customers, all you need is to win your customer’s trust. Try to inform your community with useful and informative content about your service or product. Establish yourself as a credible and reliable person when it comes to delivering the information on a particular interest. Try to win your community’s trust. Remember if the community will trust you, they will likely buy your products as well.

• Set up a blog

For further promotion of your business, the next appropriate step is to add your company’s blog on your Facebook account. You can direct your friends to your Facebook blog and by doing so you are also able to get many backlinks to your website from your Facebook account as well.

• Get as many friends as possible

Now the next step is, attract as many customers as you can. You can frankly discuss about your product with your friend and you can invite them as well to buy the product, however, I’ve found that it is better to promote your product subtly rather than to blatantly advertise.

Another good idea to extend your income is by sending invitations to similar groups on Facebook who you think may be interested in buying your product. Once you have successfully sent the invitation to other groups, now you just need to concentrate on creating your own group.
The key element here will be your blog URL which will be at the top of your group page. If you have successfully developed interest about your product in your community or in your group, your friends and other people may visit your URL and soon your Facebook blog URL will also be indexed by Google which will therefore bring in more traffic.
Using Facebook, you can easily promote your product and can earn several hundreds of dollars per month.

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Easy Tips On How to Make Money Online -For Beginners

When you start anything new you most likely will have to face many difficulties because in the beginning you are inexperienced and have no idea what to do. The same is true when it comes to making money online.

Mmany beginners think that it is very tough job, but actually it is very easy and can help increase your income drastically. Here are some tips on how to make money online that are helpful for beginners:

Simple and easy start

The very first thing is to start simple in the beginning. Although it might give you less income, it will help you get some experience online so it’s the best option. Try something simple like affiliate or article marketing that can help you start out slow but steady.


Avoid scams:

There are a lot of scams on the internet and since you are just starting out, it may be more difficult for you to catch them (especially if you are in a brand new niche). Don’t fall for the obvious “Make $1000 a day online in one week” scams; making money online takes dedication just like everything else and be wary of anyone who tells you otherwise. Start with a free program so you can’t lose anything except your time. Such programs include articles writing sites, paid survey sites etc.

Focus on only one approach:

Beginners are always curious about anything they start and many beginners make the mistake of trying to do too many things at once. It is vitally important to your success online that you avoid distractions and focus on one thing at a time.

Like I said before, making money online is a gradual process; it isn’t going to happen overnight so don’t rush into it. Make a plan and stick to it for a minimum of 3 to 6 months. Just focus on one thing and work on it, whether it be affiliate marketing, article marketing, creating a website etc. Just dedicate yourself to whatever you have decided and for that period of time, don’t buy into get rich quick schemes and distract yourself with hopes of making money quickly.

Also, try not to overload yourself as a beginner; if you are devoting you time to making a website, then just do that and don’t go trying to make 15 websites at the same time. Keep your focus on one thing at a time and it will be so much easier for you.

Learning:

Learning is the most necessary tip for beginners. Learning means you should educate yourself and continue to gain knowledge of what you are trying to do. This doesn’t mean you need a higher education to make money online, but you do need to know what you are going to do to make money online. This is a continual process and there is always more to learn about so keep at it!

* 5 Ways to Promote Your Website
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* How to Increase Traffic By Using Article Marketing
Everyone with a website wants their website to be popular and most people are constantly on the search for new ways to bring about traffic. The next thing in their minds is to bring their website to the top...

* How to Make High Quality Backlinks
If you want to increase your website ranking in the search engines and on the internet, you should use effective ways which would helps you create good links and therefore increase your link popularity. Link...

* Google Adwords - 5 Tips & Tricks
Google has started one of the most effective kinds of marketing programs available to us nowadays; Google Adwords. The main feature used in Google Adwords is the ability to access thousands of highly targeted...

* What is Affiliate Marketing and How Can You Make Money From It?
Affiliate marketing is in fact a rather straightforward manner to assist you to make a certain amount of profit on the online by means of marketing and advertising other folks services.

Marketing Secrets That Almost Nobody Is Aware Of

Marketing Strategies/Secrets That Almost Nobody Is Aware Of

     Let’s get started.

    
Gary once told me that the average person in America is exposed to more than 2,000 advertisements every single day. Radio, TV, newspaper ads, magazine ads, internet banner ads, e-mails, junk mail, telemarketers, billboards, flyers, signs on taxicabs, trucks and even signs that cover entire vehicles.

     
But wait… there’s more. There are ads on matchbook covers, ads on the gas pump handles when you go to fill up your car at a gas station, ads on supermarket shopping carts, and there are now even adhesive sticker ads that are stamped on the floors of most supermarket aisles. Heck, the other day I went into the men’s room of a department store to use the facilities. I’m standing there in front of one of the urinals, I look up… and lo and behold… what do I see?

Another Freakin’ Advertisement!

What’s this world coming to when you can’t even take a piss without somebody trying to sell yousomething!!! On a side note, just for laughs, I’d like you to click on the link below which helps illustrate my point. It’s a video shot in the men’s bathroom at the W Hotel in Scottsdale, Arizona.

Click on it now and then come back to read the rest of this newsletter.

http://www.youtube.com/watch?v=JXPf3ePIiTQ

     
Pretty freakin’ funny… ay? Being a reader of Matthias Ajose Articles, I figured you’d get a kick out of it.

    
Now granted, although the W Hotel isn’t actually trying to sell you anything (other than the “Wow!” experience of being a guest at their hotel) there are tens of thousands of bathrooms you’ll go into around the world where ads are stationed over urinals (and on the backs of stall doors) where you are being pitched anything from Aspirin… to Cologne… to Men’s Underwear, etc., etc.

     
 It’s a sad fact of life, but we’re constantly being bombarded with advertisements. They’re being fired at us at a machine gun-flow pace… and we’re forced to ignore them just to maintain our sanity. (If your mind triedto process every single ad you encounter on a daily basis, you’d probably wind up in a mental institution.)

    
Anyway… one “golden rule” that Gary always tried to burn into my mind was that…

You Want To “Design” Your Advertisements So ThatThey Don’t Appear To Be Advertisements!

With that being said, I’m sure you agree with Gary’s philosophy that… most people… when they are reading magazines & newspapers… they’re reading them for…

“The News!”

It’s true. And because that is usually the case, it should come as no surprise to you that “articles” and “news stories” in magazines & newspapers receive 500% - 700% more readership than advertisements.

     So what should you do with this valuable information?

     
You should make your ads look like they are articles/news stories. Like so…

Now… an ad like that generally will receive 500%-700% more readership than most other ads that are obviously “advertisements”. And that’s good. (At least it’s a good place to start.)

But we can do better.

Can we not?

Of course we can YOU KNOW!!!

Okay, now stay with me here … I’m going through a major “caffeine rush” right now We’re gonna get to that million dollar idea momentarily.

     
 For now though, let’s just get back to the drawing board.

    
Don’t make those ads look like ads. Don’t use line-art. Don’t use cute graphics, reverse type, or fancy type styles. No! No! No! Make your ads look as close as is humanly possible to the editorial style of the newspaper/magazine articles you’re advertising in…

Same Font! Same Font Size! Same Spacing!Same Layout! Same Color Ink!Same Everything!

Make it look identical dammit!!!

Now flip back to that editorial-style ad we were just looking at a moment ago, and you’ll notice (as was blatantly noticeable the first time you saw it) that it contains a dead-giveaway that it’s not actually an article or a news story. It contains those dreaded, mandatory words that all newspapers & magazines require of their editorial-style ads… the words…

“PAID ADVERTISEMENT”

Bummer!!!

Is there ANY WAY around this response-killing hurdle that newspaper & magazine editors require?

     There is a way my friend.

     There IS a way.

     Years ago one of Gary’s students ran that very editorial-style ad (which we were just looking at) in an auto
dealer trade magazine to sell an information-marketing product to car salespeople. It was effective; however
Gary’s student wanted to make it even more effective.

     In order to satisfy the magazine’s requirement of including the words, “PAID ADVERTISEMENT” in the
ad, he did something that would’ve made even Gary Halbert proud.

     Take a look…

Take note of how this advertisement here… looks the same as the “real” news story over here on the left. (No border, same font, same font size, same spacing, same layout, same everything.)

     Did you pick up on his slick trick?

 As you’ll notice (upon closer inspection) the words “PAID ADVERTISEMENT” do appear in the ad, however, Gary’s student, when designing the ad, disguised/camouflaged those “required” words by placing two “bogus” ads right below the words “PAID ADVERTISEMENT” so that his “primary ad” would be camouflaged/separated from those words and would therefore end up looking identical to the editorial content of the magazine.

     Look at it again.

     Pretty clever… ay?

     But… did it work?

     Boy… did it ever. The boost in response compared to his previous ad was…

A Whopping 750%!!!

Anyway, Gary’s student continued to run this brilliantly disguised ad for almost 8 months… until too many readers started to complain that they were being fooled. And… well… to make a long story short… the magazine editors… they eventually put the kybosh on the deal.

Bummer!!!

But that’s okay; they didn’t put the kybosh on the deal until long after he’d already sold 1,000+ copies of his $1,477.00 info-marketing product to auto dealers.

CHA-CHINGGG!!!

(Sound of cash register ringing.)

Yeeee hawwwww!!!! Now we’re talking!

With a little imagination & ingenuity on your part, I’m sure you can take this strategy and run with it yourself and (as Gary used to say) make muchos fungolas in your own business.

    
On the subject of “disguising your ads”, here’s another good one…

Postcard Mailings Are Dirt-Cheap, However, More Often Than Not…They Get Treated Like They’re “Junk Mail” And Go Straight Into The Trash.Here’s How To Receive Nearly 100% Readership From Every Postcard You Mail…

#1: You want to make your postcard look like it was ORIGINALLY mailed (the first time) to a person whom you know. And then, that person, in turn, (one of your friends/associates) thought it was so very important for you to see it too, that they took the time to cross out their original mailing address, slap a mailing label over it with your (the 2^nd recipient’s) address and then put a new stamp on it and dropped it in the mail for you to see.

#2: Of course on the postcard will appear a little handwritten note that briefly describes what this thing’s all
about. Take a look…

Imagine receiving a postcard in your mailbox like this. You’d probably be thinking, “Which one of my
friends/associates sent me this?” (You’d probably never guess that it was part of a 10,000+ piece mass-
mailing.)
And would, therefore, go on to read it… and perhaps even end up placing an order for it.

     
Notice the signature? Most people who try something like this typically sign their note with a single initial like “J”. That’s too commonplace for my liking. People see that too frequently. Instead, use an illegible signature that will make people scratch their head… and leave them wondering, “Man… which one of my friend’s signature is that? Makes them very curious.

Try it… this unique “positioning” can make all the difference in the world towards you making a sale.

     Onward.

     
Whenever you sell a product to people (especially via mail order) one of the biggest hurdles you’ll find yourself facing is that of “returns” / refund requests. The following strategy can dramatically keep your product refund rates down.

“Stick Program”: An Excellent, Low-Cost Marketing StrategyThat Reinforces Your Customer That He/She Made A Wise Decision In Purchasing Your Product/Goods…Greatly Reducing The Number Of Requests For Refunds.

Step #1: Every time you sell a product to some one, put a bright sticker on the outside of the package/product you’ve sold which drives the customer to call a free recorded message. (The sticker should have a bright yellow background with black lettering.) The sticker will say something along the lines of…

WARNING! “Don’t Open This Package Yet!” Before you even open this package, first call to hear aFree Recorded Message from co-author Joe Polish at1-800-689-2211. Joe has an important message for you to hear BEFORE you open this package. Once you’ve called and heard Joe’s message, go ahead and open this Piranha Marketing program and get ready for your life to change!

What happens when that new customer calls to listen to the free recorded message?

They hear a message from you that reinforces them that they made a wise decision in purchasing your product/goods… and that, my friend, will greatly reduce the number of customers who request a refund.

Step #2: Here’s a sample of what your “stick program” recorded message might say…

“Hi, this is Joe Polish. I wanted to be the first to say THANK YOU for investing in this new Nightingale Conant program, Piranha Marketing! Of course, right now you are listening to a recorded message from me…and in addition to saying thank you, I wanted you to get a ‘taste’ of this free recorded message concept because Tim Paulson and I speak about the concept insession six of the program and how you can use it in your business too!! In this program we’re
going to teach you all about “ELF”…ELF means “Easy, Lucrative & Fun”. 

We want you to be able to develop an ELF lifestyle…and the use of free recorded messages like this one, can help transform your business. You’re going to be blown away by the ease and power of this strategy! So here’s what I suggest you do right now. Go ahead and rip the program open, and listen to session one rightaway. Each session builds on the previous session…so listen to this program starting with session one and go through to session six to discover more about the recorded message concept. Then you’ll be so amazed by the secrets we share that you’ll want t  devour the rest of the program as quickly as possible too! I guarantee you’ll find this program to be one of the best investments you’ve ever made…period! Thanks again for investing in the program…now…get into the program…and EAT YOUR COMPETITION ALIVE!”

It’s just that simple.

Believe it or not, a strategy like this… a compelling gesture like this that “Wows!!!” the customer… it can cut your refund rate in half!

On to the next strategy.

How To Create & Use Testimonials That Stop People Dead In Their Tracks!!!Testimonials That Will Convert Even The Biggest Skeptics Into Trusting, “Ready-To-Buy” Customers!!!

There are 3 main reasons why people fail to purchase whatever it is you are selling.
They are as follows:

1. They don’t want what you are selling.
2. They cannot afford what you are selling.
3. They don’t believe your claims about the product you are selling. (i.e. –They don’t believe you!)

Let’s focus on #3

Know this…

What OTHERS Have To Say About You Or Your Product Is Far More Believable Than What You Have To Say!!!

Truer words have never been spoken.

So how do we harness these words of wisdom? Do we pack our advertisements & sales letters with tons andtons of written testimonials? Testimonials like these?…

Fantastic marketing ideas! You guys have really created a wonderful product.
John F. (Sales Manager)
Chevy Dealer, Michigan

Incredible! Incredible! Incredible! Your traffic-generating strategies are incredible!

Michael C. (General Manager)Honda Dealer, Pennsylvania

     
No! No! No! You pin-head!!! That stuff’s not believable. Don’t use testimonials like that. Remember, we live in world that’s full of lying, thieving, conniving con men who will try to swindle you out every last dime you have. Look… with this increasingly skeptical world that we’re now living in, you must offer your prospects more proof. Solid, verifiable, testimonial proof like so…

     Now that’s more like it… wouldn’t you agree?

     A picture says a thousand words. (The messages on those signs are far more believable than the typical…

     “Fantastic marketing ideas! You guys have really created a wonderful product.”

     John F. (Sales Manager)     Chevy Dealer, Michigan

…weak, semi-believable, & lacking written testimonials that are so common place in ads and sales letters!)

Here are a few more I’ve collected over the years from some of my carpet cleaner marketing students…

Tips On How To Collect “Testimonial Photos”:

1. Whenever you are talking to an extremely happy/thrilled customer… take notes and/or record your conversation with them.

2. Immediately (while they’re still “in heat”) ask them if they wouldn’t mind taking a testimonial-photo for you because, “Boy, we sure live in a skeptical world here my friend. It’s good to hear that you believe in my product/service… and I could really use your help.” (9 times out of 10 they’ll be more than happy to take a few testimonial photos for you.)

3. Tell them that based on the conversation you just had with them that you’d like to put together a testimonial sign for them to use in the photograph. Inform them that you will first fax them a copy of what the sign will say… so that they can approve it. After they’ve signed off on the “proof” of the sign, you will then need to send them the sign (already made) + a camera & instructions on how to take the
   photos. (Where you want them to stand, what you want in the background, how many people you want in the photos, etc., etc.) You must do all of this for them, otherwise, they’ll never get around to doing it. rust me on this. People are just too busy!

4. Give them a postage-paid return box/mailer that’s been pre-addressed… so that they can easily return all the stuff to you.

   

It’s important for you to follow all those instructions; otherwise it’s unlikely that you’ll ever see the photos.
Trust me… people will procrastinate… and you’ll be waiting around… FOREVER!!!

I hope you got some useful ideas from this article. You can use most (if not all) of them to make a ton of dough in your own business.

Check how I use these strategies/secrets to make cool money online and how you too can, starting from 'right now'!  

http://dailykash.blogspot.com/p/n950-per-day.html

1 Thing Only That You Need To Market Your Products!

You are about to read eight pages of information 

that can save you and/or your direct-marketing clients 

from financial disaster.

Please pay careful attention! What you are about to read is deceptively simple. I

n fact, I'm going to have to ask for a bit of patience from some of you. Especially those of you who are "old pros." You see, the first pages of this letter are going to reveal some stuff that most of you already know. Please bear with me. Some of my readers don't know this stuff and besides, it never hurts any of us to take a little "refresher course" once in a while.

And anyway, it's all a "setup" to pave the way for me to explain a financial "life or death" concept that will be revealed near the end of this letter.

Onward. No more messing around. Let's dive right in. Listen: As you may or may not know, every once in a while I give a class on copywriting and/or selling by mail. During these classes, one of the questions I like to ask my students is:

 

"If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"

The answers vary. Some of the students say they would like to have the advantage of having superior meat from which to make their burgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.

And so on.

Whatever. In any case, after my students are finished telling me what advantages they would most like to have, I usually say to them something like this: "O.K., I'll give you every single advantage you have asked for. I, myself, only want one advantage and, if you will give it to me, I will (when it comes to selling burgers) whip the pants off all of you!"

"What advantage do you want?" they ask.

"The only advantage I want," I reply...

"Is...
A Starving Crowd!"

Think about it. When it comes to direct marketing, the most profitable habit you can cultivate is the habit of constantly being on the lookout for groups of people (markets) who have demonstrated that they are starving (or, at least hungry) for some particular product or service.

How do you measure this hunger? Well, for us direct marketers, thanks to the mailing list industry, it is rather easy. Let's brainstorm a little. Let's suppose you and I are new to DM and we want to sell a book titled "How to Invest Money In the Stock Market" and we have created a direct mail promotion designed to sell this book. Who do we mail our promotion to?

Here are some possibilities:

Possibility #1: We could mail it to people whose names and addresses we get right out of a telephone book.

Comments: This is a terrible idea. Except for offers (like my coat-of-arms promotion) that have an extremely broad appeal, there are far too many non-prospects in this "hodge podge" group of people. In fact, the only thing these people have in common is that they all have a phone. Some of these people won't have any money to invest. Some of them (more than you would ever guess) never purchase anything by mail for the simple reason that they don't know how to read! Some of them can read but they can't read English. Some of them are old enough to remember 1929 and would never think of putting their money into stocks. Some of them are too stupid to invest in stocks. Some are too smart. Some are too paranoid.

And so on.

In short, there is way too much waste circulation in a list made up of names taken from a telephone book. Using a list like this is like shooting with a shotgun instead of a rifle.

Onward.

Possibility #2: We could mail our promotion to people whose names and addresses we get from a phone book, but only to those people who live in high income areas.

Comments: This is a little better, but not nearly good enough. High income areas are, incidentally, easy to identify because several companies have compiled statistics on every zip code in the United States and they can tell you, with great accuracy, the average income per person in each zip code. They (these companies) can also, by the way, tell you the average education level, average age, how much is spent (per capita) on automobiles and a bunch of other stuff.

However, as I said, this still isn't nearly good enough. For one thing, not everybody who lives in a high-income area has a high income. Some of these people might be live-in maids or gardeners or some other type of domestic servant. (Come to think of it, with the prices they charge, California gardeners at least ought to be wealthy!) Some of these people may have money but are not interested in investing. Some of them may buy investment books from a bookstore but never by mail. Some of them may have money they are inclined to invest but will only invest in areas other than the stock market where they already have expertise.

Whatever. Once again we are shooting with a shotgun instead of a rifle. Once again, too much dead wood.

Let's see if we can do a little better.

Possibility #3: We could mail our piece to a group of people of whom we are relatively sure that all of them have above average incomes. Like doctors. Lawyers. Architects. Top executives. CPA's. Owners of expensive homes. Owners of Rolls Royce automobiles. Subscribers to Matthias Ajose Letter.

And so on.

Comments: Not bad. We are now getting into areas where we at least have an outside chance. Whether they are interested in the stock market or not, we can't know, but, in any case, if they are interested, they probably have the financial ability to do something about it. There's no doubt about it. This group of people is certainly more likely to respond to our pitch than the first two groups but, as you should soon see, we can do a hell of a lot better.

Possibility #4: We could mail our promotion to a list of upper income people who are proven mail order buyers. Buyers of what, you ask? Actually, for the purposes of selling by mail, it is generally true that mail order buyers of anything are better than almost any group of non-mail order buyers. And, in this case, we have added the extra qualification that they must be wealthy mail order buyers.

Comments: Now we are getting down to business. This is the first group I have described that gives us a reasonable shot at success. Not bad. 

Not bad at all. But now, let's stop messing around. Let's go for the kill.

Possibility #5: We could mail our promotion to a group of wealthy people who are not only mail order buyers but also, people who have ordered some other investment book by mail.

Comments: Bingo! Now we're cooking. These are upper income people who have purchased by mail a product similar to ours. What could be better? This is just about as "hot" of a list as we can get! Or is it? Actually, it is not. Let's keep trying.

Possibility #6: We could mail our promotion to a list of wealthy people who have purchased (by mail) a product similar to ours... several times!

Comments: Yeah! These people are "naturals." They're MO buyers. They've purchased (by mail) a product similar to ours. And, they are repeat buyers of this type of product. How sweet it is! Can it get any sweeter? Yes, dear reader, it can! Read on.

Possibility #7: We would mail our promotion to a list of wealthy people who have purchased (by mail) a product similar to ours several times AND WHO HAVE PAID BIG MONEY FOR WHAT THEY BOUGHT!

Comments: Goody. These people are very close to the "creme de la creme" of lists we can mail to. But wait! Why do I say they are only "very close" to the best? Good Lord, what more could we ask for? Hold on! We're not done yet.

Possibility #8: We could mail our promotion to a list of wealthy people who have purchased (by mail) a product similar to ours and, who have done so repeatedly and, who have paid big money for what they purchased and, who have VERY RECENTLY made such a purchase!

Comments: This is almost as good a list as we can get. It is certainly the best list we are likely to be able to rent.

But not quite. Just keep reading.

Possibility #9: We could mail our promotion to a list of people who have all the characteristics of possibility #8 AND WHO OUR FRIENDLY LIST BROKER TELLS US IS WORKING LIKE CRAZY FOR OTHER MAILERS WITH PROMOTIONS SIMILAR TO OURS.

Comments: For a variety of reasons, many lists that should work, don't. Who knows why? Actually when it comes to the bottom-line, it really doesn't matter "why". What does matter is simply that a given list is or is not responsive. And the best way to know what lists are "hot" is to have a good relationship with a good honest list broker. In fact, if you have a good relationship with a good broker, one of the things he will do for you (because it is to his financial advantage) is to keep an eye out for hot lists that are likely to work for your offers. And now with this last list, we have finally and truly identified the best list you can mail to.

Almost.

Yep. We can still do better!

Possibility #10: There is, however, one group of people that will respond far better than any of the other nine I have described. What is it? I'm sure you already know.

Your Own Customer List!

Comments: All other things being equal, your own customers should respond stratostrophically (is that a word?) better than any other list you can get. Of course, there is one caveat: THEY MUST BE SATISFIED CUSTOMERS!

So there.

Let us press on. What you have just read was designed to give you (and me) a "refresher course" on those factors that make some lists more responsive than others. With those factors in mind, we can safely come to the conclusion that there are three main guidelines we can rely on when we are picking lists to test. These three guidelines are recency, frequency, and unit-of-sale. A brief explanation follows:

Recency: As we now know, the more recently a person has purchased (by mail) something similar to what we are selling, the more receptive he will be to our offer. Get 'em while they're hot! In fact, always check to see if the list you are interested in has "hotline buyers" and see if you can rent those hotline names before anybody else. Hotline buyers are the most recent buyers of all. Sometimes they will be quarterly hotline buyers, sometimes 90-day hotline buyers or even 30-day hotline buyers. These names are extremely good prospects!

Frequency: The more often a person buys a particular type of item, the higher his desire for that type of product or service. It just makes sense. If you are selling a book on "How to Invest in the Stock Market" and you find a list of people (multi-buyers) who have purchased several other books on stock investing, then you know that the people on the list are uncommonly interested in that particular subject.

Unit-of-Sale: Once again, we have a guideline that just plain makes sense. After all, a person who recently paid $100.00 for a bottle of diet pills is probably a hotter prospect for diet type products than a person who has only paid $10.00 for a bottle of diet pills. You know, people don't always put their money where their mouths are, but they do nearly always put their money where their real desires are.

Recency, frequency and unit-of-sale: All good guidelines for evaluating a mail order list. And, in my opinion, of the three guidelines, recency is, by far, the most important of all.

End of kindergarten.

Now let's get down to it. All you have read so far is just preamble to what I really want to teach you in this month's letter which is the real way to test a mailing list and...

How To Make Sure You
Get The Same Results
When You Roll Out
That You Got When
You Tested!

Listen: I am about to describe a very common scenario. It happens all the time. It starts when someone discovers a likely new list to mail his DM package to and decides to give the new list a test. Let's say the list has 500,000 names. O.K., so anyway, our happy little DM guy gives his broker a call and says, "Hey, I just heard about a new list that looks great for my offer. I want you to order a random sample of 5,000 to be selected on a ninth name basis so I can test the list."

No problem. The list broker contacts the list owner, gives him the order and, quick as a flash, our little DM hero has his 5,000 names to test and he does so using his trusty control package.

And guess what? The results are spectacular! Greed glands begin to secrete and a continuation mailing is scheduled.

Now look, our DM guy is no dummy. He knows better than to order all the rest of the 500,000 names without making another test. What he does instead is he orders 50,000 more of the names and he tells his broker to make sure these names are also a random ninth name sample. He also tells his broker to make sure the list owner keeps a record of which names he is mailing so those 50,000 can be deleted if he decides later to mail the entire file.

So far, so good. He gets his 50,000 names, puts his letters in the mail and sits back to wait for the results. And those results, when they come in, are not bad. Not so good maybe as the spectacular results he got from the initial 5,000, but still, quite respectable.

And so, he orders all the rest of the names (445,000 of them) and he spends something like $160,000.00 to mail his DM letters to them.

And wham! It's like a sucker punch to the gut! His results are terrible. His business nose-dives right into the toilet. He calls his list broker and he calls the list owner and screams bloody murder. "How could this happen?" he says. "You must have cheated me! You gave me one list when I tested and another when I rolled out!"

"Not so," says the owner. "You must have changed something in your mailing. Or maybe the time-factor made the difference. After all, it was 60-days from your first test to your rollout and, as you know, time changes everything."

Whatever. What's important is that our gutsy little DM guy followed what he thought was a good, well-thought out testing procedure and he got crucified! What happened? Did our guy really and truly get an honest-to-God ninth name random sample when he ordered those first 5,000 names?

You bet he did! He got a random sample of...

The Most Recent, High-Ticket, Multi-Buyers
That List Owner Had To Offer!

And what about that 50,000 name continuation? What did our guy get then? Quite simple: he got the rest of the best of the names on that list.

 And what did he get when he rolled out the remaining 445,000 names? Well, it was the same list. Only those were the older (less recent) buyers, the ordinary buyers on the list, the people who only made one purchase instead of several, the people who bought the cheaper items the list owner had to offer. It happens every day. Day in and day out. 

You see, many people in direct marketing make more money renting their list than they do selling their products and therefore they do everything they can to maximize rentals.

You know, in a way, these sleazebags are like drug dealers; they give you the pure stuff first in order to get you hooked and then, when you go back for more, you end up snorting talcum powder.

Forgive me. That was a poor analogy. (It works for today though, doesn't it?)

So anyway, the big question is, "What can we do to make sure this never happens gain? Is there any practical way we can protect ourselves?"

Yes there is. Here's all you have to do:

Step 1: If you are testing a new package, go ahead and order a ninth name random sample of 5,000 names just like our DM hero did in the above illustration. Then, mail your mailing and keep track of the results.

Now, if your results are poor, forget the list. Trust me, you have just mailed the best names that list owner has to offer. However, if your results are good (or if you are using an already proven control package), you then go to step 2.

Step 2: You now mail a continuation of 50,000 more pieces but, this time you do not ask for a ninth name random sample. NO! This time you choose three or four or five or six states and you tell the list owner you want all of his customers in those states. 

Incidentally, as you probably already know, there is usually a "state count" on the back of the list card so, what you do is, you look at those state counts and pick a few states that will yield a total number of names that is somewhere near the 50,000 you need for a sensible continuation.

What will happen when you order names this way? Well, most likely, your broker (out of ignorance) and the list owner (out of greed) will warn you about getting skewed results because of a geographic bias.

And, they are right. You will get a geographic bias. But, most likely it will be a "manageable" bias and it won't be:

Anything Like The
Bias You Get From
Dealing With A
Dishonest List Owner!

Listen: I know that testing this way doesn't sound as mysterious and complicated as some folks (folks who don't have to meet a payroll) would like it to be. These people can talk merge-purge, regression analysis, demographic overlays, and all the rest of it for as long as they want but, I don't care: If you do it precisely like I just said, at least you or your client are less likely to get crucified when you first roll out to a new list.

Note: I said "less likely." I didn't say this procedure is bullet-proof. You see, there are some other nifty little scumbag tricks you better watch out for and I'll tell you about those in a future issue.

O.K., now that that's out of my system, before I sign off, I'm wondering, did any of you figure out why some names (as described in last month's letter) worked so much better than others?

Don't feel bad if you didn't figure it out because I didn't either. I got the solution from  Nancy. It happened one day when I was sitting with a mess of result figures from the individual surname mailings when Nancy said,

"Look, dummy, it's easy to figure out.
You're mailing a personalized promotion
that has to do with the history of someone's name
and the rarer their name, the higher the results will be.
In other words the Millers and the Jones won't work too well
but the Mergatroids will respond like crazy."

 

She was right. But don't worry, I took the credit anyway.

Yours Sincerely,

Matthias Ajose