Marketing Strategies/Secrets That Almost Nobody Is Aware Of
Let’s get started.
Gary once told me that the average person in America is exposed to more than 2,000 advertisements every single day. Radio, TV, newspaper ads, magazine ads, internet banner ads, e-mails, junk mail, telemarketers, billboards, flyers, signs on taxicabs, trucks and even signs that cover entire vehicles.
But wait… there’s more. There are ads on matchbook covers, ads on the gas pump handles when you go to fill up your car at a gas station, ads on supermarket shopping carts, and there are now even adhesive sticker ads that are stamped on the floors of most supermarket aisles. Heck, the other day I went into the men’s room of a department store to use the facilities. I’m standing there in front of one of the urinals, I look up… and lo and behold… what do I see?
Another Freakin’ Advertisement!
What’s this world coming to when you can’t even take a piss without somebody trying to sell yousomething!!! On a side note, just for laughs, I’d like you to click on the link below which helps illustrate my point. It’s a video shot in the men’s bathroom at the W Hotel in Scottsdale, Arizona.
Click on it now and then come back to read the rest of this newsletter.
Click on it now and then come back to read the rest of this newsletter.
Pretty freakin’ funny… ay? Being a reader of Matthias Ajose Articles, I figured you’d get a kick out of it.
Now granted, although the W Hotel isn’t actually trying to sell you anything (other than the “Wow!” experience of being a guest at their hotel) there are tens of thousands of bathrooms you’ll go into around the world where ads are stationed over urinals (and on the backs of stall doors) where you are being pitched anything from Aspirin… to Cologne… to Men’s Underwear, etc., etc.
It’s a sad fact of life, but we’re constantly being bombarded with advertisements. They’re being fired at us at a machine gun-flow pace… and we’re forced to ignore them just to maintain our sanity. (If your mind triedto process every single ad you encounter on a daily basis, you’d probably wind up in a mental institution.)
Anyway… one “golden rule” that Gary always tried to burn into my mind was that…
You Want To “Design” Your Advertisements So ThatThey Don’t Appear To Be Advertisements!
With that being said, I’m sure you agree with Gary’s philosophy that… most people… when they are reading magazines & newspapers… they’re reading them for…
“The News!”
It’s true. And because that is usually the case, it should come as no surprise to you that “articles” and “news stories” in magazines & newspapers receive 500% - 700% more readership than advertisements.
So what should you do with this valuable information?
You should make your ads look like they are articles/news stories. Like so…
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Now… an ad like that generally will receive 500%-700% more readership than most other ads that are obviously “advertisements”. And that’s good. (At least it’s a good place to start.)
But we can do better.
Can we not?
Of course we can YOU KNOW!!!
Okay, now stay with me here … I’m going through a major “caffeine rush” right now We’re gonna get to that million dollar idea momentarily.
For now though, let’s just get back to the drawing board.
Don’t make those ads look like ads. Don’t use line-art. Don’t use cute graphics, reverse type, or fancy type styles. No! No! No! Make your ads look as close as is humanly possible to the editorial style of the newspaper/magazine articles you’re advertising in…
Same Font! Same Font Size! Same Spacing!Same Layout! Same Color Ink!Same Everything!
Make it look identical dammit!!!
Now flip back to that editorial-style ad we were just looking at a moment ago, and you’ll notice (as was blatantly noticeable the first time you saw it) that it contains a dead-giveaway that it’s not actually an article or a news story. It contains those dreaded, mandatory words that all newspapers & magazines require of their editorial-style ads… the words…
“PAID ADVERTISEMENT”
Bummer!!!
Is there ANY WAY around this response-killing hurdle that newspaper & magazine editors require?
There is a way my friend.
There IS a way.
Years ago one of Gary’s students ran that very editorial-style ad (which we were just looking at) in an auto
dealer trade magazine to sell an information-marketing product to car salespeople. It was effective; however
Gary’s student wanted to make it even more effective.
dealer trade magazine to sell an information-marketing product to car salespeople. It was effective; however
Gary’s student wanted to make it even more effective.
In order to satisfy the magazine’s requirement of including the words, “PAID ADVERTISEMENT” in the
ad, he did something that would’ve made even Gary Halbert proud.
ad, he did something that would’ve made even Gary Halbert proud.
Take a look…
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| Take note of how this advertisement here… looks the same as the “real” news story over here on the left. (No border, same font, same font size, same spacing, same layout, same everything.) |
Did you pick up on his slick trick?
As you’ll notice (upon closer inspection) the words “PAID ADVERTISEMENT” do appear in the ad, however, Gary’s student, when designing the ad, disguised/camouflaged those “required” words by placing two “bogus” ads right below the words “PAID ADVERTISEMENT” so that his “primary ad” would be camouflaged/separated from those words and would therefore end up looking identical to the editorial content of the magazine.
Look at it again.
Pretty clever… ay?
But… did it work?
Boy… did it ever. The boost in response compared to his previous ad was…
A Whopping 750%!!!
Anyway, Gary’s student continued to run this brilliantly disguised ad for almost 8 months… until too many readers started to complain that they were being fooled. And… well… to make a long story short… the magazine editors… they eventually put the kybosh on the deal.
Bummer!!!
But that’s okay; they didn’t put the kybosh on the deal until long after he’d already sold 1,000+ copies of his $1,477.00 info-marketing product to auto dealers.
CHA-CHINGGG!!!
(Sound of cash register ringing.)
Yeeee hawwwww!!!! Now we’re talking!
With a little imagination & ingenuity on your part, I’m sure you can take this strategy and run with it yourself and (as Gary used to say) make muchos fungolas in your own business.
On the subject of “disguising your ads”, here’s another good one…
Postcard Mailings Are Dirt-Cheap, However, More Often Than Not…They Get Treated Like They’re “Junk Mail” And Go Straight Into The Trash.Here’s How To Receive Nearly 100% Readership From Every Postcard You Mail…
#1: You want to make your postcard look like it was ORIGINALLY mailed (the first time) to a person whom you know. And then, that person, in turn, (one of your friends/associates) thought it was so very important for you to see it too, that they took the time to cross out their original mailing address, slap a mailing label over it with your (the 2nd recipient’s) address and then put a new stamp on it and dropped it in the mail for you to see.
#2: Of course on the postcard will appear a little handwritten note that briefly describes what this thing’s all
about. Take a look…
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Imagine receiving a postcard in your mailbox like this. You’d probably be thinking, “Which one of my
friends/associates sent me this?” (You’d probably never guess that it was part of a 10,000+ piece mass-
mailing.)
And would, therefore, go on to read it… and perhaps even end up placing an order for it.
Notice the signature? Most people who try something like this typically sign their note with a single initial like “J”. That’s too commonplace for my liking. People see that too frequently. Instead, use an illegible signature that will make people scratch their head… and leave them wondering, “Man… which one of my friend’s signature is that? Makes them very curious.
Try it… this unique “positioning” can make all the difference in the world towards you making a sale.
Onward.
Whenever you sell a product to people (especially via mail order) one of the biggest hurdles you’ll find yourself facing is that of “returns” / refund requests. The following strategy can dramatically keep your product refund rates down.
“Stick Program”: An Excellent, Low-Cost Marketing StrategyThat Reinforces Your Customer That He/She Made A Wise Decision In Purchasing Your Product/Goods…Greatly Reducing The Number Of Requests For Refunds.
Step #1: Every time you sell a product to some one, put a bright sticker on the outside of the package/product you’ve sold which drives the customer to call a free recorded message. (The sticker should have a bright yellow background with black lettering.) The sticker will say something along the lines of…
WARNING! “Don’t Open This Package Yet!” Before you even open this package, first call to hear aFree Recorded Message from co-author Joe Polish at1-800-689-2211. Joe has an important message for you to hear BEFORE you open this package. Once you’ve called and heard Joe’s message, go ahead and open this Piranha Marketing program and get ready for your life to change! |
What happens when that new customer calls to listen to the free recorded message?
They hear a message from you that reinforces them that they made a wise decision in purchasing your product/goods… and that, my friend, will greatly reduce the number of customers who request a refund.
Step #2: Here’s a sample of what your “stick program” recorded message might say…
“Hi, this is Joe Polish. I wanted to be the first to say THANK YOU for investing in this new Nightingale Conant program, Piranha Marketing! Of course, right now you are listening to a recorded message from me…and in addition to saying thank you, I wanted you to get a ‘taste’ of this free recorded message concept because Tim Paulson and I speak about the concept insession six of the program and how you can use it in your business too!! In this program we’re
going to teach you all about “ELF”…ELF means “Easy, Lucrative & Fun”.
We want you to be able to develop an ELF lifestyle…and the use of free recorded messages like this one, can help transform your business. You’re going to be blown away by the ease and power of this strategy! So here’s what I suggest you do right now. Go ahead and rip the program open, and listen to session one rightaway. Each session builds on the previous session…so listen to this program starting with session one and go through to session six to discover more about the recorded message concept. Then you’ll be so amazed by the secrets we share that you’ll want t devour the rest of the program as quickly as possible too! I guarantee you’ll find this program to be one of the best investments you’ve ever made…period! Thanks again for investing in the program…now…get into the program…and EAT YOUR COMPETITION ALIVE!”
going to teach you all about “ELF”…ELF means “Easy, Lucrative & Fun”.
We want you to be able to develop an ELF lifestyle…and the use of free recorded messages like this one, can help transform your business. You’re going to be blown away by the ease and power of this strategy! So here’s what I suggest you do right now. Go ahead and rip the program open, and listen to session one rightaway. Each session builds on the previous session…so listen to this program starting with session one and go through to session six to discover more about the recorded message concept. Then you’ll be so amazed by the secrets we share that you’ll want t devour the rest of the program as quickly as possible too! I guarantee you’ll find this program to be one of the best investments you’ve ever made…period! Thanks again for investing in the program…now…get into the program…and EAT YOUR COMPETITION ALIVE!”
It’s just that simple.
Believe it or not, a strategy like this… a compelling gesture like this that “Wows!!!” the customer… it can cut your refund rate in half!
On to the next strategy.
How To Create & Use Testimonials That Stop People Dead In Their Tracks!!!Testimonials That Will Convert Even The Biggest Skeptics Into Trusting, “Ready-To-Buy” Customers!!!
There are 3 main reasons why people fail to purchase whatever it is you are selling.
They are as follows:
They are as follows:
- They don’t want what you are selling.
- They cannot afford what you are selling.
- They don’t believe your claims about the product you are selling. (i.e. –They don’t believe you!)
Let’s focus on #3
Know this…
What OTHERS Have To Say About You Or Your Product Is Far More Believable Than What You Have To Say!!!
Truer words have never been spoken.
So how do we harness these words of wisdom? Do we pack our advertisements & sales letters with tons andtons of written testimonials? Testimonials like these?…
Fantastic marketing ideas! You guys have really created a wonderful product.
John F. (Sales Manager)
Chevy Dealer, Michigan
Incredible! Incredible! Incredible! Your traffic-generating strategies are incredible!
Michael C. (General Manager)Honda Dealer, Pennsylvania
No! No! No! You pin-head!!! That stuff’s not believable. Don’t use testimonials like that. Remember, we live in world that’s full of lying, thieving, conniving con men who will try to swindle you out every last dime you have. Look… with this increasingly skeptical world that we’re now living in, you must offer your prospects more proof. Solid, verifiable, testimonial proof like so…
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Now that’s more like it… wouldn’t you agree?
A picture says a thousand words. (The messages on those signs are far more believable than the typical…
“Fantastic marketing ideas! You guys have really created a wonderful product.”
John F. (Sales Manager) Chevy Dealer, Michigan
…weak, semi-believable, & lacking written testimonials that are so common place in ads and sales letters!)
Here are a few more I’ve collected over the years from some of my carpet cleaner marketing students…
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Tips On How To Collect “Testimonial Photos”:
- Whenever you are talking to an extremely happy/thrilled customer… take notes and/or record your conversation with them.
- Immediately (while they’re still “in heat”) ask them if they wouldn’t mind taking a testimonial-photo for you because, “Boy, we sure live in a skeptical world here my friend. It’s good to hear that you believe in my product/service… and I could really use your help.” (9 times out of 10 they’ll be more than happy to take a few testimonial photos for you.)
- Tell them that based on the conversation you just had with them that you’d like to put together a testimonial sign for them to use in the photograph. Inform them that you will first fax them a copy of what the sign will say… so that they can approve it. After they’ve signed off on the “proof” of the sign, you will then need to send them the sign (already made) + a camera & instructions on how to take the
photos. (Where you want them to stand, what you want in the background, how many people you want in the photos, etc., etc.) You must do all of this for them, otherwise, they’ll never get around to doing it. rust me on this. People are just too busy!
- Give them a postage-paid return box/mailer that’s been pre-addressed… so that they can easily return all the stuff to you.
It’s important for you to follow all those instructions; otherwise it’s unlikely that you’ll ever see the photos.
Trust me… people will procrastinate… and you’ll be waiting around… FOREVER!!!
I hope you got some useful ideas from this article. You can use most (if not all) of them to make a ton of dough in your own business.
Check how I use these strategies/secrets to make cool money online and how you too can, starting from 'right now'!
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